Threadless Weaves its Awesome Customer Support Experience Directly...

Chicago, IL and Vienna, VA 

Threadless.com, a community-driven online design platform for retail, and Parature, a global leader in Web-based customer service software, today announced Threadless has extended its customer support and service experience by directly integrating support into the world’s most popular social network, Facebook. The new support service can be accessed at Threadless’s Facebook Page, and is powered by the first and only social support application for directly engaging customers and fans through Facebook, Parature for Facebook™.

Customers and Threadless’s more than 180,000 Facebook Fans are now able to rapidly resolve support issues by simply clicking on a Support Tab from the Threadless Facebook Page. Fans and Customers can now:
Search a knowledgebase of frequently encountered issues and resolve support issues quickly and independently; Submit a trouble ticket if unable to resolve a support issue; and,Post comments on the Threadless.com Facebook Page and receive an individualized response rapidly.

Threadless is known globally for its pioneering approach to crowdsourcing and social media innovation, focusing its business on helping customers build social art and design communities that make the creative and fashion design experience more collaborative, fun and enjoyable. Providing integrated support with Facebook is another crucial step in Threadless’s evolution as a social media innovator.

"We are really excited to extend our support experience to our growing community of fans and customers through Parature for Facebook,” said Brianne Hattaway, Director of Customer Support for Threadless. "Threadless's approach to support is shaped by our online community and their need for transparency and immediacy. We can reach out to our customers on Facebook even more than before and give them a fluid support experience across different channels with the same rich FAQs and personalized support that Parature enables on our site."

“In today’s increasingly social and collaborative world, customers demand support when and how they want it,” said Parature Founder and Chief Strategy Officer, Duke Chung. “With over 500 million members at last count, and recently surpassing Google as the most visited site in the United States, according to HitWise, companies are compelled to provide direct and real-time support, sales and service through Facebook. Parature for Facebook enables them to do just that.”

Parature for Facebook is the industry’s first and only customer support application for directly engaging customers and fans through Facebook and is delivered through the cloud and charged by subscription. Customers can monitor Facebook Wall conversations, posts and comments in real time, appropriately route, respond and report on social interactions, gaining an enhanced view of customer engagement and support effectiveness. With Parature for Facebook, corporate Facebook fans can search knowledgebases, submit tickets and chat directly with customer success agents without leaving Facebook. Demos are available for viewing at http://www.parature.com/res_demos.aspx.

Parature for Facebook can be purchased as a stand-alone application or as part of the Parature Customer Service software suite.

Threadless.com
Founded in 2000 by entrepreneur Jake Nickell, Threadless has evolved from an online t-shirt design company into an
international community-driven design platform featuring merchandise designed by and for its fan-base of nearly one million users. Considered the "poster child" of crowdsourcing, Threadless boasts a diverse community of designers, artists and general consumers from around the world who submit and vote on designs for ongoing competitions. Winning designs are produced and available for sale at Threadless retail locations and online store, and the winning designers receive $2,000 plus a $500 gift certificate. Threadless integrates its passionate, authentic and highly active community into every aspect of its business and continues to offer them new design opportunities through strategic partnerships with major brands including Disney, Dell, Griffin and Havaianas.

Parature, Inc.
Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, Web-based Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support nearly 20 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit http://www.parature.com or follow @parature on Twitter.

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Avectra Highlights Customer Success at Upcoming Association Events

McLean, VA (Vocus) December 13, 2010

Avectra, the leading provider of web-based association management software (AMS), announced today the company will close out the year by attending the last two significant association industry events of 2010 – the ASAE Technology Conference on December 14 and 15 in Washington, D.C. and the Association Forum of Chicago’s Holiday Showcase on December 14.

“It’s been a remarkable year traveling across the United States and Canada demonstrating our proven membership management innovations and listening to countless examples of our customer’s membership success,” said Patrick Dorsey, vice president of marketing for Avectra. “These last stops of our 2010 Membership Success Tour are the pinnacle of an amazing cross-country journey where we met with hundreds of association executives who have been energized and inspired by Avectra’s ability to increase the significance, effectiveness and success of their organization’s efforts with Avectra technology and services.”

Exhibiting in booth #215 at the ASAE Technology Conference and in booth #340 at the Holiday Showcase, Avectra’s booths will include a Membership Success Center, where attendees can engage with experts, see demonstrations of today’s leading technologies and best practices, and presentations by Avectra customers and partners highlighting the success achieved with Avectra’s innovative association software.

Visitors to the company’s booths will see first hand, the company’s recent innovations including:
    netFORUM Team & Pro – the industry’s fastest growing on-demand membership management solution which recently released its fourth significant upgrade of 2010 as well as support for Canadian associations with Moneris payment processor integration and Canadian tax computations.     netFORUM Enterprise - the latest in innovative, customized membership optimization programs including the latest release of netFORUM Enterprise 2010 that features more than 65 system enhancements including iPad compatibility    The netFORUM and MemberFuse Integration - easy, automated and built-in Social Networking designed specifically for associations     netFORUM Pro for Real Estate Associations – The company’s 100% web-based AMS designed specifically for the needs of REALTOR® boards and associations

Avectra’s netFORUM association management software delivers powerful Software-as-a-Service (SaaS) membership management solutions for member-based organizations. With products designed to meet the needs of organizations of all sizes, Avectra’s innovative, web-based membership management tools integrate an association’s data, business processes and member services so busy association executives can focus on the more important aspects of managing their organization – engaging members and providing them with access to all the association has to offer.

“2010 was an outstanding year for Avectra and our customers. But, 2011 will be even bigger with enhanced fundraising, business intelligence, mobile solutions and the association industry’s first fully integrated social networking platform,” said Dorsey. “Events like the Technology Conference and Holiday Showcase let us connect with industry leaders and show how our solutions are positively impacting the efficiency, productivity, and bottom line of today’s most significant member-based organizations.”

For more information about Avectra’s membership management software or to sign up for a free online demonstration, visit http://www.avectra.com/livedemo.

If you are unable to attend either event but would like to receive information regarding netFORUM and Avectra, visit Avectra.com to contact us.

About netFORUM Team & Pro
netFORUM Team & Pro, as well as netFORUM Pro for Real Estate Associations, are Avectra's 100% Web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization. Avectra Social Community provides netFORUM Team and Pro customers with social networking tools designed to improve the organization’s business, recruitment efforts, member communications, and results by inspiring conversations with and between members, building long-term loyalty, and forging deeper relationships with their members.

About netFORUM Enterprise
netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs – all while remaining on the upgrade path.

With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And customers can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s customers to implement netFORUM Enterprise or extend the system’s functionality.

About Avectra
For the last 16 years, Avectra has been translating our customers’ needs into market-leading association management software – whether our customers serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

Media Contact:

Patrick Dorsey
(703) 506-7037
pdorsey(at)avectra(dot)com

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