For a second consecutive year, voters in the Sales Lead Management Association (SLMA) have included the CEO of Rubicon Group among its 50 Most Influential People list.
April S. Brown, formerly Rubicon’s CMO, took the helm of the marketing, training, and analytics agency when she acquired majority interest in the company earlier this year. Throughout her years leading business- and consumer-direct marketing initiatives for some of the world’s most respected companies, she has built a reputation for creating breakthrough marketing intelligence teams.
As CEO of Rubicon, April has established a three-fold approach to helping clients create centers of marketing excellence within their organizations: building processes, training people, and implementing technology solutions that directly and positively impact marketing-sourced revenue.
James W. Obermayer, CEO and executive director of SLMA, announced the 2010 list, saying, "The winning 50 men and women are creators of wealth, and the voters have recognized their contributions in this increasingly important field of managing sales leads." The full list can be viewed at http://vtc.es/SgC
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