Rubicon CEO Dubbed One of the “50 Most Influential People in Sales...

Portland, OR (PRWEB) December 11, 2010

For a second consecutive year, voters in the Sales Lead Management Association (SLMA) have included the CEO of Rubicon Group among its 50 Most Influential People list.

April S. Brown, formerly Rubicon’s CMO, took the helm of the marketing, training, and analytics agency when she acquired majority interest in the company earlier this year. Throughout her years leading business- and consumer-direct marketing initiatives for some of the world’s most respected companies, she has built a reputation for creating breakthrough marketing intelligence teams.

As CEO of Rubicon, April has established a three-fold approach to helping clients create centers of marketing excellence within their organizations: building processes, training people, and implementing technology solutions that directly and positively impact marketing-sourced revenue.

James W. Obermayer, CEO and executive director of SLMA, announced the 2010 list, saying, "The winning 50 men and women are creators of wealth, and the voters have recognized their contributions in this increasingly important field of managing sales leads." The full list can be viewed at http://vtc.es/SgC

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Direct Marketing Partners Wins Two Nominations as Sales Lead...

Sacramento (PRWEB) November 11, 2010

Direct Marketing Partners (DMP), a leading provider of B2B direct marketing lead generation services, specializing in the IT industry for Fortune 500 and SMB companies, announced today that its President and CEO, Debra da Costa, has been nominated for the industry’s 50 Most Influential People in Sales Lead Management in 2010. Also nominated for the second consecutive year, is Tom Judge, DMP’s VP of Strategy and Business Development.

This top industry award, sponsored by the Sales Lead Management Association (SLMA), recognizes prominent individuals who have made a significant contribution to wealth for their companies and clients through the better management of sales inquiries. “The Sales Lead Management Association established this award to recognize leading contributions to this important field of managing sales leads,” explains James W. Obermayer, SLMA’s executive director.

“It’s very gratifying to be recognized by our peers for leadership in sales lead management,” said da Costa.

Judge, who was among the SLMA’s 50 most influential in 2009 said, “DMP is passionate about helping clients understand the differences between market-ready leads and those that are truly sales-ready."

Voting for the Top 50 is now open. Both members and non-members may vote for nominees listed on the SLMA website through November 30th by visiting http://www.salesleadmgmtassn.com/top50_vote.htm. The results will be announced on December 6, 2010.

About Direct Marketing Partners

Founded in 1991, Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in the IT industry, with a sub-specialty of targeting federal, state and local government. Through the use of multi-touch strategies and unmatched analytics, DMP's metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for our clients. Our core competencies include sales lead generation and qualification, direct and channel partner lead pipeline management, and audience acquisition. DMP is based in Sacramento and its clients have included Sun Microsystems, Axway Communications, Ericsson Federal, Inc. and Ingersoll Rand among others. For more information, go to http://www.directmarketingpartners.com.

About Sales Lead Management Association

The Sales Lead Management Association (SLMA) provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class sales lead management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.

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